Cookie Notice | Torii
Torii Cookie Notice
Torii Labs Ltd. (together with its affiliated companies - " Torii", " we", " our" or " us") uses certain web monitoring and tracking technologies, such as cookies, beacons, pixels, tags, and scripts (collectively, “ Cookies”). These technologies are used in order to provide, maintain, and improve our website, to optimize our offerings and marketing activities, and to provide our visitors and users (“ you”, “ your”) with a better experience.
This Cookie Notice contains information on Torii’s cookie practices. If you are unable to find the information you were looking for, or you have any further questions about the use of Cookies on our website, please email privacy@toriihq.com.
What are Cookies?
Cookies are small files containing a string of characters that are stored through the browser on your computer or mobile device (for example, Google Chrome or Safari) when you visit a website. You can think of cookies as providing a so-called memory for the website, so that it can recognize you when you come back and respond appropriately.
Cookies may be set by us (first-party cookies) or by third party providers who work with us (third-party cookies), either for the duration of your visit (session cookies) or for longer periods (persistent cookies). The length of time a persistent cookie stays on your device varies between cookies.
Please note that our access and control over such third-party cookies, beyond the scope of our services, is limited and subject to such other websites, services and providers’ own terms and policies.
You are not obligated to accept all Cookies in order to visit our website, however, enabling Cookies may allow for a more personalized browsing experience and is required for most of our Services to work.
What Cookies do we use?
Cookies, both first and third party, are typically categorized as follows:
- Necessary Cookies: These cookies are necessary to provide the website and to capture and route enquiries you send us, and cannot be disabled through our cookie management tools. Without them, the basic functions of our Services will not work.
- Functional Cookies: These cookies are employed to enhance the functionality and personalization of our website. Without these cookies, certain functionalities will not be available to you. We do not currently set any cookies in this category.
- Performance Cookies: These cookies are used for gathering analytics data on how you interact with our website so that we can improve its performance accordingly. Without these cookies, our ability to improve your user experience and that of others will be reduced.
- Targeting Cookies: These cookies are used to make advertisements more relevant to you. Our advertising partners may use them to learn about your browsing habits, including your visits to our website, the pages you have visited and the links and advertisements you have clicked on. They may also collect other unique identifiers that help identify you and your interests. This information is used to retarget you and serve advertisements that are relevant to you. For example, if you view a specific page on our website, an advertisement for our offerings referenced on that page or similar products and services may be delivered to you on other media.
- Social Media Cookies: These cookies are set by social media services added to a website to let you share content with your networks. This category appears in our cookie banner, but we do not currently set any cookies in it.
The table below lists the Cookies in use on our website as of the effective date above. Where an entry is held in your browser's local or session storage rather than as a cookie, the description says so. Third-party Cookies in the Targeting category are only set once you have enabled that category, and the lifespans shown are those declared by the provider.
| Cookie | Description | Type |
|---|---|---|
| OptanonConsent | Set by OneTrust, our cookie consent tool. Stores the cookie categories you have allowed or refused so that we can honour your choice on later pages and visits. Lifespan: one year. | Necessary |
| OptanonAlertBoxClosed | Set by OneTrust after you have closed the cookie banner, so that it is not shown to you again on every page. Lifespan: one year. | Necessary |
| __cf_bm | Set by Cloudflare on third-party hosts our pages load content from (HubSpot, G2, LinkedIn, Lovable). Cloudflare uses it to tell real visitors apart from automated traffic. Lifespan: 30 minutes. | Necessary |
| _cfuvid | Set by Cloudflare on HubSpot hosts to apply rate limits per visitor session. It is deleted when you close your browser. | Necessary |
| cookietest | Set by HubSpot to check whether your browser accepts cookies. It is deleted immediately afterwards. | Necessary |
| hubspotutk | Set by HubSpot, our form and CRM tool. Holds a browser identifier that is passed to HubSpot when you submit a form on the site, so that the submission is attributed to the correct contact record and routed to the right person. Lifespan: six months. | Necessary |
| __hstc | Set by HubSpot, our form and CRM tool. Records the visit history (first visit, last visit, visit count) that is attached to a contact record when a form on the site is submitted, so that the enquiry is attributed and routed correctly. Lifespan: six months. | Necessary |
| __hssc | Set by HubSpot, our form and CRM tool. Tracks the current session (session start, page count) so that a form submission during the session is attributed and routed to the correct contact record. Lifespan: 30 minutes. | Necessary |
| __hssrc | Set by HubSpot, our form and CRM tool. A session flag that tells HubSpot whether the browser has restarted its session, so that a form submission is attached to the correct visit on the contact record. It is deleted when you close your browser. | Necessary |
| unify_visitor_id | Set by Unify, the service we use to identify the company behind an inbound enquiry and route it to the right sales representative. Assigns a persistent identifier to a browser so that a demo request or form submission can be matched to the visit that produced it. Without it, enquiries cannot be attributed or routed correctly. Also stored under a variant name prefixed with the Unify account identifier (base64-encoded). Lifespan: 13 months. | Necessary |
| unify_session_id | Set by Unify, the service we use to identify the company behind an inbound enquiry and route it to the right sales representative. Groups a visitor's pageviews into a single browsing session so that an enquiry submitted during that session can be attributed and routed correctly. Also stored under a variant name prefixed with the Unify account identifier (base64-encoded). Lifespan: 13 months. | Necessary |
| torii_ab_id, torii_ab_ |
Set by Torii and held in your browser's local storage rather than as cookies. A random identifier, generated in your browser and never linked to your identity, that keeps you on the same version of a page while we compare two versions of it. Without it the page could change between visits. Stored until you clear your browser data. | Necessary |
| wistia, wistia-video-progress- |
Set by Wistia, the service that hosts the videos embedded on our website, and held in your browser's local storage rather than as cookies. They remember your player settings and how far through a video you have watched, so playback can resume where you left off. Stored until you clear your browser data. | Necessary |
| _ga | Set by Google Analytics 4 to distinguish one browser from another so that we can count visits and see how visitors move around the site. It contains a random identifier, not personal information. Lifespan: two years. | Performance |
| ga |
Set by Google Analytics 4 to persist the current session state for this site. The suffix is our Google Analytics measurement ID. Lifespan: two years. | Performance |
| _gcl_au | Set by Google Ads through the Google Tag to store a click identifier, so that a later demo request can be attributed to the Google ad that brought you here. Lifespan: three months. | Targeting |
| _gcl_aw, _gcl_gs | Set by Google Ads only when you arrive from a Google ad. They store the click identifier from the ad so that a conversion on our site can be matched to it. Lifespan: three months. | Targeting |
| IDE | Set by Google on doubleclick.net when Google advertising tags load. Used to measure ad performance and show you ads relevant to your interests across the web. Lifespan: 13 months. | Targeting |
| test_cookie | Set by Google on doubleclick.net to check whether your browser accepts cookies. Lifespan: 15 minutes. | Targeting |
| NID | Set by Google on google.com when Google advertising tags load. Google uses it to remember your preferences and to show you ads relevant to your interests. Lifespan: six months. | Targeting |
| bcookie | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. A browser identifier. Lifespan: one year. | Targeting |
| bscookie | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. A secure browser identifier. Lifespan: one year. | Targeting |
| lidc | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. Used by LinkedIn to route requests to the right data centre. Lifespan: one day. | Targeting |
| li_sugr | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. Used by LinkedIn to make a probabilistic match of a visitor's identity outside its member area. Lifespan: three months. | Targeting |
| li_gc | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. Stores the consent choice you have given LinkedIn for cookies on its own domains. Lifespan: six months. | Targeting |
| UserMatchHistory | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. Used to synchronise LinkedIn Ads identifiers. Lifespan: 30 days. | Targeting |
| AnalyticsSyncHistory | Set by LinkedIn through the LinkedIn Insight Tag, which loads only when Targeting Cookies are enabled. Used to measure LinkedIn ad performance and to build audiences for retargeting on LinkedIn. Records when a LinkedIn identifier was last synchronised. Lifespan: 30 days. | Targeting |
| ar_debug | Set by LinkedIn on px.ads.linkedin.com when the LinkedIn Insight Tag loads. Used to check whether your browser supports the Attribution Reporting API, so that ad conversions can be measured. Lifespan: 30 days. | Targeting |
| _fbp | Set by Meta through the Meta Pixel, which loads only when Targeting Cookies are enabled. Stores a browser identifier used to measure Meta ad performance and to show you Torii ads on Facebook and Instagram. Lifespan: three months. | Targeting |
| _fbc | Set by Meta only when you arrive from a Facebook or Instagram ad. Stores the click identifier from the ad so that a conversion on our site can be matched to it. Lifespan: three months. | Targeting |
| fr | Set by Meta on facebook.com when the Meta Pixel loads. Holds an encrypted Facebook user and browser identifier, used to deliver and measure ads. Lifespan: three months. | Targeting |
| _rdt_uuid | Set by Reddit through the Reddit Pixel, which loads only when Targeting Cookies are enabled. Stores a browser identifier used to measure Reddit ad performance and to build audiences on Reddit. Lifespan: three months. | Targeting |
| _rdt_cid | Set by Reddit only when you arrive from a Reddit ad. Stores the click identifier from the ad so that a conversion on our site can be matched to it. Lifespan: three months. | Targeting |
| _g2_session_id, _session_id | Set by G2 through its attribution script, which loads only when Targeting Cookies are enabled. G2 uses it to measure whether visitors who read Torii reviews on G2 later visit our website. Session identifiers. They are deleted when you close your browser. | Targeting |
| events_distinct_id, sp | Set by G2 through its attribution script, which loads only when Targeting Cookies are enabled. G2 uses it to measure whether visitors who read Torii reviews on G2 later visit our website. Persistent visitor identifiers for G2's analytics, including its Snowplow collector. Lifespan: up to one year. | Targeting |
| AWSALB, AWSALBCORS, cf_clearance | Set by the Amazon load balancer and Cloudflare in front of G2's servers when the G2 attribution script loads. They keep your requests on the same G2 server and remember that a Cloudflare security check has passed. Lifespan: one week for AWSALB and AWSALBCORS, one year for cf_clearance. | Targeting |
| claydar_device_id | Set by Clay (Claydar), which loads only when Targeting Cookies are enabled. Identifies a returning visitor's device so that the company behind a visit can be recognised for marketing attribution. Held in your browser's session storage, so it is cleared when the browser tab is closed. | Targeting |
How do we use Cookies?
We use Cookies to help our website and online pages work more efficiently, and gain information about your interactions with our website.
We also record each page view on our own servers (the page address, the referring page, and your browser type) for our own traffic statistics. This does not set a cookie or store anything on your device.
We use Functional and Performance Cookies in order to monitor, study and analyze the use of our website. This helps us assess how we may improve individuals’ user experience and the overall performance of our website, as well as explore and pursue growth opportunities by facilitating a stronger local presence and tailored experiences.
We use Targeting Cookies to facilitate and optimize our marketing campaigns, ad management and sales operations. These cookies help manage and deliver advertisements for our products and offerings more effectively, including on other websites and applications.
We may combine non-personally identifiable information collected through Cookies with personal data we have about you to improve your user experience (for example, to tell us who you are or whether you already have an account with us).
We may also supplement the information we collect from you with information received from third parties. This is done to enhance our website or offer you information that we believe may be of interest to you.
Where we use Cookies to collect information that is personally identifiable or that can become personally identifiable if combined with other information our Privacy Policy will apply in addition to this Cookie Policy.
How can you control cookies?
Except for Necessary Cookies, you have a right to decide whether to accept or decline Cookies. Where required by applicable law, we will not set non-necessary cookies unless you enable them. When first visiting our website, you may encounter our Cookie banner, which allows you to control your Cookie preferences. Regardless of your location, you can change your cookie choices any time by clicking “Your Privacy Choices” in our website's footer, or the “Cookie Settings” button at the bottom of this page.
Most browsers have certain Cookie control features (usually located in the ‘options’ or ‘preferences’ menu of your browser), which will allow you to handle each new Cookie in a variety of ways, prevent Cookies from being placed, and provide you with the ability to delete all cookies that are already on your device (each depending on your browser settings).
You can also change your mobile device settings (e.g., iPhone, iPad, Android phones) to control whether you see online interest-based ads.
Please note that any such changes may result in you having to manually adjust certain preferences every time you visit a website. Additionally, such changes may result in certain services and functionalities not working.
Finally, most advertising networks offer individuals from the US ( aboutads.info/choices), Canada ( youradchoices.ca/choices), EU ( youronlinechoices.eu/) or UK ( youronlinechoices.com/uk/your-ad-choices) a way to opt-out from the collection of their data by advertising partners who participate in the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the European Digital Advertising Alliance (eDAA). This does not opt you out of being served advertising entirely as you will continue to receive generic advertisements.
“Do Not Track” signals
Your browser settings may also allow you to transmit a “Do Not Track” signal when you visit various websites. Whilst we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, you can manage your Cookies preferences, including whether or not to accept them and how to remove them, through your browser settings and our Cookie Banner as instructed above. Please bear in mind that disabling cookies may complicate or even prevent you from using the Services. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.
Opt-out of sale/sharing for targeted advertising
Under some US state data protection laws, our sharing of certain internet activity and device information with third parties through Cookies may be considered a “sale” or “sharing” of personal information for targeted advertising. We do so in pursuit of the business and commercial purposes described in the “How do we use Cookies” section above.
If these laws apply to you, you may opt out of all Cookies that may result in a “sale” and/or “sharing” of your personal information for targeted advertising in the following ways:
- Click “Your Privacy Choices” in our website’s footer (or the “Cookie Settings” button at the bottom of this page), switch off “Targeting Cookies”, and click “Confirm My Choices”.
Please note: If you visit us from a different device or browser, or clear Cookies, then you need to return to this screen to re-select your preferences.
- Set the Global Privacy Control (GPC) for each participating browser system that you use to opt out of the use of third-party Targeting Cookies (instructions on how to download and use GPC are available here).